Look retrospectively at that point in your life where you were praised for doing something good and spectacular, how did you feel? It is often said that organizations whose major aim is to satisfy customers whilst maximizing profits always turn out to be industry leaders. How would the organizations be able to ascertain the actualization of the goal of satisfying customers without the presence of reviews, increased customer base and repurchase? So, here is the process: You buy a product, you love it and you drop a positive review (review) Someone sees your review and is compelled to buy the product (increased customer base) Every initial purchase initiates another purchase because consumers love the product (repurchase) The whole process may not have been possible without the review. It works the same way for everybody. But the focus here will be on those that put out contents. Most often than not, a lot of people who put out contents for others to see are always skeptical about the